We were tasked with doing a deep dive into the Heron Preston world. Avión Tequila was partnering with him in creating a limited edition packaging and consumer program. We dove in. Learned what makes him impressive. What makes him innovative. And because we were trying to pitch the concept to him, we had to create like we were part of his own team. A difficult task to imitate such a great talent.
In order to convey the idea, we had to create a variety of consumer-friendly products that could be super limited edition items that would resonate with his fan-based audience as well as new consumers seeking amazingly good looking products.