We designed and architected the experience as though we were welcoming people into our hotels, from a friendly greeting and comfortable intuitive user experience, to elegant design that made guests take their time exploring. It’s about adapting to the moment.

Capturing the
hearts of
affluent travelers

Starwood stands for distinct luxury and they’ve built a portfolio of individual lifestyle brands as unique as their guests. Our challenge was creating an SPG loyalty program app that feels familiar to all guests, no matter which hotel brand they stay with most often.